It makes you feel great! The World Ionics bracelet contains a strong negative Ion compound made of rich natural minerals that are encapsulated in the silicone and the frequency it creates works with the body’s natural energy flow. Negative Ions have been helping mankind feel better since the beginning of time. This natural technology is quietly helping thousands of people and World Ionics wants to be part of this solution. As a company, we want to make sure our product has benefit to those wearing it.